about

Spread over 17 acres International Convention Centre, Bashundhara, (ICCB) is a unique initiative by the largest real estate conglomerate of the country, Bashundhara Group to revolutionize the convention experience of an emerging Dhaka. The irregular shape of the site posed a challenge in envisioning the overall master plan. The site is approached via the 300’ wide Asian highway that bridges existing Dhaka with the emerging satellite township of Purbachal to the East. Once within the four-lane expressway forms the main spine flanked by four convention halls pushed to the irregularly shaped site peripheries. The entire traffic management system forms an efficient one-way loop around which the convention halls are placed and are interjected by planned canopied parking spaces.

design

An ensemble of modular halls reflects monuments of simplicity and nobility in expressing ICCB’s architectural essence while the union of metal, concrete and glass harmonizes a contemporary blend. The master plan nestled within virgin hinterland is capable of simultaneously facilitating social events, expos, concerts, seminars, examinations et al. The landscape also provides a neutral and soothing backdrop to the convention halls, successfully creating a harmonizing blend of characters. In wholesomeness ICCB stands at a perfect junction between Dhaka and the emerging township of East and aspires to redefine the convention experience at large.